Google launches Search Profiles for publishers and creators
Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Google adds a dedicated Agentic Browsing category to Lighthouse
Google Lighthouse now audits how ready your site is for AI agents. Here‘s what it means for visibility.
Google Search Console adds AI performance reports and blocking controls
Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console. Here‘s what it means for your visibility.
Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]
AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.
Google’s AI Mode Could Soon Become the Default—or Maybe Not
Could AI Mode become the default Google Search experience soon? Google is sending mixed signals. Learn more.
GPT-5 Rolls Out: What the New Model Means for Marketers
OpenAI says GPT-5 is faster, higher-performing, and uses better reasoning. Learn what it means for you.
Google AI Mode Could Reshape Search: What SEOs Should Know
Google’s AI Mode is changing search with overtaken SERPs and limited tracking. Learn how it impacts SEO.
December 2024 Google Core Update
Just one week after the November 2024 Core Update finished rolling out Google announced the… December 2024 Core Update!
November 2024 Google Core Update
On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.
Exploring URL Volatility in Google's AI Overviews
Discover how volatile Google’s AI Overviews (AIOs) are when it comes to URL consistency.